Saturday, September 17, 2011

Chapter 3--They Snooze, You Lose_Synopsis

Chapter 3

Celebrating Presenters

This chapter deals describes the strengths and weaknesses of the

types of presenters that it also identifies.

This chapter starts humorously by reminding us of dull presentations

where the so-called presenter is just reciting instructions to an audience

that is completely disengaged. This type of presenter is identified here as

the lecturer. But Dr. Burmark reminds us that lecturers don't always are

boring citing Rev. Billy Graham as an example of an engaging lecturer.

The second type of presenter is the entertainer. Which, according to the

author, their performances result in a sort of escapism in which thought

activity becomes suspended. In general the entertainer does not get an

opportunity to get to know his audience as individuals. The third type of

presenter is the motivational speaker which mostly inspires and could

have, some sort of short or long term influence on his audiences. The author

then proposes that the fourth type of presenter, the educator, should ideally

possess all the strengths of the 3 above mentioned presenters. An educator

must present content in a way that allows his audience to be able to then

take it into new situations and people. Dr. Burmark then celebrates Steve

Jobs's great qualities as a presenter and urges us to attempt to be like him

by proving "10 tips from Steve Jobs" pointing out that #1 (have fun) and #10

(present what you love) are the most important. She ends the chapter by

recognizing that the audience's interests affect the presenter's success,

suggesting ideas to try to incorporate the audiences interests and learning


I have no disagreements with this chapter. I find the 10 tips from Steve

Jobs, particularly helpful, being the mac fanboy that I admittedly am. I also

highly value the suggestions to try to make our presentations fit the learning

styles and interests of our audiences.

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